@incollection{B{\"u}hlerNufer2014,
  author    = {B{\"u}hler, Andr{\´e} and Nufer, Gerd},
  title     = {International sports marketing : summary and outlook},
  booktitle = {International sports marketing : principles and perspectives},
  editor    = {B{\"u}hler, Andr{\´e} and Nufer, Gerd},
  isbn      = {978-3-503-14141-8},
  institution = {ESB Business School},
  pages     = {379 -- 391},
  year      = {2014},
  abstract  = {This concluding chapter summarises and discusses the different parts and findings of the anthology on hand. The main statements and conclusions of each chapter are presented. Following up, the editors try to look into the future of the sports business and sports management in general and the future of sports marketing in particular and draw a final conclusion.},
  language  = {en}
}