@incollection{NuferB{\"u}hler2013, author = {Nufer, Gerd and B{\"u}hler, Andr{\´e}}, title = {Marketing und Sport : Einf{\"u}hrung und Perspektive}, booktitle = {Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing}, editor = {Nufer, Gerd and B{\"u}hler, Andr{\´e}}, edition = {3., v{\"o}llig neu bearbeitete Auflage}, isbn = {978-3-503-14119-7}, institution = {ESB Business School}, pages = {3 -- 25}, year = {2013}, language = {de} }