@incollection{B{\"u}hlerNufer2013, author = {B{\"u}hler, Andr{\´e} and Nufer, Gerd}, title = {Relationship Marketing im Sport}, booktitle = {Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing}, editor = {Nufer, Gerd and B{\"u}hler, Andr{\´e}}, edition = {3., v{\"o}llig neu bearbeitete Auflage}, isbn = {978-3-503-14119-7}, institution = {ESB Business School}, pages = {353 -- 382}, year = {2013}, language = {de} }