@incollection{B{\"u}hlerH{\"a}userNufer2013,
  author    = {B{\"u}hler, Andr{\´e} and H{\"a}user, Hans-Georg and Nufer, Gerd},
  title     = {Neuromarketing im Sport},
  booktitle = {Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing},
  editor    = {Nufer, Gerd and B{\"u}hler, Andr{\´e}},
  edition   = {3., v{\"o}llig neu bearbeitete Auflage},
  isbn      = {978-3-503-14119-7},
  institution = {ESB Business School},
  pages     = {417 -- 444},
  year      = {2013},
  language  = {de}
}