@inproceedings{Novales UriarteMockerHeck2019, author = {Novales Uriarte, Ainara and Mocker, Martin and Heck, Eric van}, title = {Producer-side use cases of digitized products: what's best for your company? : short paper}, booktitle = {ICIS 2019 proceedings, ICIS 2019, Munich, Germany, Dec. 15-18}, editor = {Krcmar, Helmut}, isbn = {978-0-9966831-9-7}, url = {https://aisel.aisnet.org/icis2019/practice_is_research/practice_is_research/9/}, institution = {ESB Business School}, pages = {1 -- 9}, year = {2019}, abstract = {Digital technologies are moving into physical products. Smart cars, connected lightbulbs and data-generating tennis rackets are examples of previously "pure" physical products that turned into "digitized products". Digitizing products offers many use cases for consumers that will hopefully persuade them to buy these products. Yet, as revenues from selling digitized products will remain small in the near future, digitized product manufacturers have to look for other sources of benefits. Producer-side use cases describe how manufacturers can benefit internally from the digitized products they produce. Our article identifies three categories of such use cases: product-, service-, and process-related ones.}, language = {en} }