@article{Herzog2020,
  author    = {Herzog, Bodo},
  title     = {Philosophie des {\"O}konomischen Menschenbilds},
  journal   = {Revista portuguesa de filosofia / publ. em colab. com a Faculdade de Filosofia da Universidade Cat{\´o}lica Portuguesa},
  volume    = {76},
  number    = {2-3},
  issn      = {0870-5283},
  doi       = {10.17990/RPF/2020_76_2_1161},
  institution = {ESB Business School},
  pages     = {1161 -- 1186},
  year      = {2020},
  abstract  = {Since Adam Smith, the "homo oeconomicus" is the behavioural model in economics. Commonly this model characterizes a selfish individual, a kind of ruthless type, whose greed for profit seems to take precedence over moral values. Already 100 years ago, Max Weber provided a modernization of the model concerning the methodological individualism. Recent research in cognitive sciences reveals a further modernization of this standard model in economics. Neuro-economics, a highly interdisciplinary research field, is building a new behavioural consensus. This article examines the new properties of the "neuro-homo oeconomicus". We show that the new behavioural model is rather similar to the long-standing economic prototype. To that extent, the neuro-model is more hype than hope. In principle, this article considers an ancient philosophical question about the nature of humans in general.},
  language  = {de}
}