@article{CreutzigKapmeier2020, author = {Creutzig, Felix and Kapmeier, Florian}, title = {Engage, don't preach: Active learning triggers climate action}, journal = {Energy research \& social science : ERSS}, volume = {70}, issn = {2214-6296}, doi = {10.1016/j.erss.2020.101779}, institution = {ESB Business School}, pages = {101779}, year = {2020}, abstract = {Traditional communication of research on climate change fails to encourage individual, corporate, and political leaders to take appropriate action. We argue that this problem is based on an overly simplistic unidirectional model of science communication. Conversely, theory shows that active learning processes are better suited to initiate and mobilize engagement among all stakeholders. Here, we integrate theoretical insights on active learning with empirical evidence from serious gaming: communication should be understood as an integral design feature that relates active learning on climate change to tangible action.}, language = {en} }