@inproceedings{RossmannBozkurtHeinz2021,
  author    = {Rossmann, Alexander and Bozkurt, Yusuf and Heinz, Alexander},
  title     = {Machine learning in marketing: a systematic literature and text mining research},
  booktitle = {2021 AMA Winter Academic Conference : the human side of marketing in an age of digital transformation, 17-19 February 2021, virtual, proceedings},
  volume    = {32},
  editor    = {Malter, Alan and Menzel Baker, Stacey and Im, Subin},
  isbn      = {978-0-87757-009-7},
  url       = {https://ama.marketing/Winter21proceedings},
  institution = {Informatik},
  pages     = {834 -- 836},
  year      = {2021},
  abstract  = {This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.},
  language  = {en}
}