@incollection{H{\"u}bnerHerbergerCharifzadeh2022, author = {H{\"u}bner, Felix and Herberger, Tim Alexander and Charifzadeh, Michel}, title = {Die Rolle des Kundenr{\"u}ckgewinnungsmanagments im Kontext eines nachhaltigen Relationship Marketings im Retail-Banking}, booktitle = {Digitale Transformation und Nachhaltigkeit in der globalen Finanzwirtschaft}, isbn = {978-3-8487-8519-3}, doi = {10.5771/9783748928812-237}, institution = {ESB Business School}, pages = {237 -- 278}, year = {2022}, language = {de} }