@inproceedings{TrieflingerM{\"u}nchPetriketal.2022,
  author    = {Trieflinger, Stefan and M{\"u}nch, J{\"u}rgen and Petrik, Dimitri and Lang, Dominic},
  title     = {Why traditional product roadmaps fail in dynamic markets: global insights},
  booktitle = {Product-Focused Software Process Improvement : 23rd International Conference, PROFES 2022, Jyv{\"a}skyl{\"a}, Finland, 21-23 November 2022, proceedings (Lecture notes in computer science ; 13709)},
  isbn      = {978-3-031-21388-5},
  doi       = {10.1007/978-3-031-21388-5_26},
  institution = {Informatik},
  pages     = {382 -- 389},
  year      = {2022},
  abstract  = {Context: Companies that operate in the software-intensive business are confronted with high market dynamics, rapidly evolving technologies as well as fast-changing customer behavior. Traditional product roadmapping practices, such as fixed-time-based charts including detailed planned features, products, or services typically fail in such environments. Until now, the underlying reasons for the failure of product roadmaps in a dynamic and uncertain market environment are not widely analyzed and understood. Objective: This paper aims to identify current challenges and pitfalls practitioners face when developing and handling product roadmaps in a dynamic and uncertain market environment. Method: To reach our objective we conducted a grey literature review (GLR). Results: Overall, we identified 40 relevant papers, from which we could extract 11 challenges of the application of product roadmapping in a dynamic and uncertain market environment. The analysis of the articles showed that the major challenges for practitioners originate from overcoming a feature-driven mindset, not including a lot of details in the product roadmap, and ensuring that the content of the roadmap is not driven by management or expert opinion.},
  language  = {en}
}