@article{SchmaehKernGoetz2023,
  author    = {Marco Schm{\"a}h and Manuel Kern and Oliver G{\"o}tz},
  title     = {Sales transformation : Quo vadis, B2B sales?},
  journal   = {Marketing review St. Gallen},
  volume    = {40},
  number    = {2},
  pages     = {64 -- 70},
  year        = {2023},
}