@article{KernSchmaehGoetzetal.2023,
  author    = {Manuel Kern and Marco Schm{\"a}h and Oliver G{\"o}tz and Laura Petersen and Christian Bentz},
  title     = {Gamification : Anwendungen f{\"u}r Kundschaft und Mitarbeitende der Baubranche},
  journal   = {Marketing review St. Gallen},
  volume    = {40},
  number    = {6},
  pages     = {50 -- 58},
  year        = {2023},
}