@article{KrafftGoetzMantralaetal.2015,
  author    = {Manfred Krafft and Oliver G{\"o}tz and Murali Mantrala and Francesca Sotgiu and Sebastian Tillmanns},
  title     = {The evolution of marketing channel research domains and methodologies : an integrative review and future directions},
  journal   = {Journal of retailing},
  volume    = {91},
  number    = {4},
  pages     = {569 -- 585},
  doi       = {10.1016/j.jretai.2015.05.001},
  year        = {2015},
}