@article{KneipTulliusZierowetal.2024, author = {Kneip, Petra and Tullius, Gabriela and Zierow, Larissa and M{\"u}ller, Yvonne}, title = {Gewinnung professoralen Personals durch datengetriebene Personas}, journal = {Personal- und Organisationsentwicklung in Einrichtungen der Lehre und Forschung}, volume = {18}, number = {3+4}, issn = {1860-3033}, url = {https://www.universitaetsverlagwebler.de/_files/ugd/7bac3c_f0d8c1bbe0ce4166b082dbe5347e0d7f.pdf}, institution = {ESB Business School}, pages = {121 -- 125}, year = {2024}, abstract = {This paper explores the application of People Analytics in recruiting professors for universities of applied sciences. Using data-driven personas, the research project aims to identify and communicate the different paths and connections leading candidates to a professorship. The authors introduce the concept of personas, describe the underlying data source and derive an example for the current project.}, language = {de} }