@inproceedings{StroetmannWeberAdam2024,
  author    = {Stroetmann, Helena and Weber, Tina and Adam, Marcus},
  title     = {The desire to know: Gen Z's transparency requirements in fashion e-commerce},
  booktitle = {2024 Global Fashion Management Conference at Milan, 11-14 July 2024, Milan, Italy, proceedings},
  issn      = {2288-825X},
  doi       = {10.15444/GFMC2024.03.01.04},
  institution = {Texoversum},
  pages     = {169 -- 178},
  year      = {2024},
  abstract  = {This study delves into Gen Z's demands for transparency in fashion. Through in-depth interviews with Gen Z consumers, key transparency themes are identified. The findings offer valuable managerial implications for brands seeking to engage with Gen Z and provide a deeper understanding of this generation's attitude behavior gap regarding sustainability.},
  language  = {en}
}