@techreport{MockerSebastian2024,
  type      = {Working Paper},
  author    = {Mocker, Martin and Sebastian, Ina},
  title     = {Building a platform business requires balance - lessons from Salesforce},
  series    = {CISR research briefing},
  volume    = {24},
  number    = {6},
  url       = {https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian},
  institution = {ESB Business School},
  pages     = {4},
  year      = {2024},
  abstract  = {Platform business models have become highly popular; they are used by half of the world's ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company's internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.},
  language  = {en}
}