@incollection{HoecknerStraehle2015,
  author    = {Theresa H{\"o}ckner and Jochen Str{\"a}hle},
  title     = {The ethical side of emotional fashion advertising},
  booktitle = {Emotionalizing fashion retail : the guide for retail success},
  editor    = {Jochen Str{\"a}hle},
  isbn      = {978-3-7347-5821-8},
  year      = {2015},
}