@incollection{SauerhoeferStraehle2015,
  author    = {Annika Sauerh{\"o}fer and Jochen Str{\"a}hle},
  title     = {Gaining new customers with social media campaigns},
  booktitle = {Emotionalizing fashion retail : the guide for retail success},
  editor    = {Jochen Str{\"a}hle},
  isbn      = {978-3-7347-5821-8},
  year      = {2015},
}