@incollection{WillStraehle2015,
  author    = {Claudia Will and Jochen Str{\"a}hle},
  title     = {Driving excitement through click and collect},
  booktitle = {Emotionalizing fashion retail : the guide for retail success},
  editor    = {Jochen Str{\"a}hle},
  isbn      = {978-3-7347-5821-8},
  year      = {2015},
}