@incollection{GreinerStraehle2015,
  author    = {Franziska Greiner and Jochen Str{\"a}hle},
  title     = {Loyalty programs for fashion retailers : an emotional perspective},
  booktitle = {Emotionalizing fashion retail : the guide for retail success},
  editor    = {Jochen Str{\"a}hle},
  isbn      = {978-3-7347-5821-8},
  year      = {2015},
}