TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
A1  - Erhard, Carina
T1  - Collaborative consumption 2.0 : an alternative to fast fashion consumption
T2  - Green fashion retail
N2  - The purpose of this paper is to evaluate consisting consumption patterns caused by fast fashion with a new appearing form of consumption and retaining potentials as an alternative as well as sustainable form of fast fashion consumption. This research is set up on a theoretical background of scientific literature including governmental as well as press releases in order to evaluate the status quo of consumption and answering the research question. A new consumption pattern as well as an appearing economy of sharing can be stated including potential aspects of raising businesses and sustainable alternative forms of fast fashion. The framework of the research is limited to the textile and fashion industry in industrialized countries focusing on consumption in the twenty first century.
KW  - consumer behaviour
KW  - fast fashion
KW  - sharing economy
KW  - collaborative consumption
KW  - product service system
Y1  - 2017
SN  - 978-981-10-2440-5
SB  - 978-981-10-2440-5
U6  - https://doi.org/10.1007/978-981-10-2440-5_8
DO  - https://doi.org/10.1007/978-981-10-2440-5_8
SP  - 135
EP  - 155
S1  - 21
PB  - Springer
CY  - Singapore
ER  -