TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
A1  - Matthaei, Franziska Sophie
T1  - The value chain of a branded second hand store : possible activities to be integrated by a conventional fashion brand
T2  - Green fashion retail
N2  - The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model.
KW  - second hand fashion
KW  - reverse logistics
KW  - post-consumer textile waste
KW  - product take-back
KW  - value chain model
Y1  - 2017
SN  - 978-981-10-2440-5
SB  - 978-981-10-2440-5
U6  - https://doi.org/10.1007/978-981-10-2440-5_10
DO  - https://doi.org/10.1007/978-981-10-2440-5_10
SP  - 175
EP  - 198
S1  - 24
PB  - Springer
CY  - Singapore
ER  -