TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Schmäh, Marco
A1  - Wilke, Tim
A1  - Rossmann, Alexander
ED  - Rossmann, Alexander
T1  - Electronic word-of-mouth : a systematic literature analysis
T2  - Digital Enterprise Computing (DEC 2017) : July 11 - 12, 2017, Böblingen, Germany
N2  - Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
KW  - eWoM
KW  - electronic word-of-mouth
KW  - communication
KW  - literature analysis
Y1  - 2017
U6  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14269
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-14269
SN  - 978-3-88579-666-4
SB  - 978-3-88579-666-4
SP  - 147
EP  - 158
S1  - 12
PB  - Gesellschaft für Informatik
CY  - Bonn
ER  -