TY  - CHAP
U1  - Buchbeitrag
A1  - Strähle, Jochen
T1  - An introductory viewpoint to fashion and music
T2  - Fashion & music
N2  - The purpose of this paper is to give an overview about the links between the fashion and music industry. It focuses on the idea that digitalization has broken the rules of the traditional music industry value chain. This touches both the production and the consumption side of music. This change finally also has an intense impact on the fashion industry, as the music industry has been big supplier of fashion trends itself. The absence of this supplier plus the changes within the fashion industry itself by the fast-fashion development are considered as a reason for more competition and therefore price pressure. An in-depth future research about the fashion and music system is therefore required to develop answers for the current situation. This article should be interpreted more as a personal viewpoint of the author to this topic rather than a research paper based on the usual methodological criteria.
KW  - music
KW  - fashion
KW  - fashion retail
KW  - management
Y1  - 2018
SN  - 978-981-10-5637-6
SB  - 978-981-10-5637-6
SN  - 978-981-10-5636-9
SB  - 978-981-10-5636-9
U6  - https://doi.org/10.1007/978-981-10-5637-6_1
DO  - https://doi.org/10.1007/978-981-10-5637-6_1
SP  - 1
EP  - 5
S1  - 5
PB  - Springer
CY  - Singapore
ER  -