TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Ross, Jeanne A1 - Mocker, Martin A1 - Zoelen, Edgar van T1 - Architecting a digital transformation at Royal Philips JF - CISR research briefing N2 - To deliver on a digital value proposition, companies must fundamentally re-architect. In other words, they must redesign their processes, systems, roles, data, and habits to allow them to iteratively create, enhance, an replace digital offerings. This briefing examines how Royal Philips is transforming its value proposition - and its entire company - to seize the opportunities presented by digital technologies. Y1 - 2018 UR - http://cisr.mit.edu/blog/documents/2018/01/18/2018_0101_philipsdigitaltransformation_rossmockervanzoelen.pdf/ VL - 18 IS - 1 SP - 1 EP - 4 S1 - 4 PB - MIT Center for Information Systems Research CY - Cambridge, MA ER -