TY - CPAPER U1 - Konferenzveröffentlichung A1 - Mocker, Martin A1 - Fonstad, Nils T1 - Driving digitization at Audi: teaching case T2 - Transforming society with digital innovation: 38th International Conference on Information Systems (ICIS 2017): 10-13 December 2017, Seoul, South Korea: proceedings. - Vol. 5 N2 - In 2016, German car manufacturer the Audi Group (AUDI AG) was working on an expanding array of digital innovations. The goals of these innovations varied, and included strengthening customer- and employee-facing processes, digitally enhancing existing products, and developing new, potentially disruptive business models. Audi’s IT unit was critical to each of these efforts. Based on personal interviews with 11 IT- and non-IT executives at Audi, this case examines the different ways in which digitization can help to enhance and transform an organization’s processes, products, and business models. The case also highlights the challenges that arise as large companies “digitize.” KW - digitization KW - digital business transformation KW - digital innovation Y1 - 2017 UR - http://aisel.aisnet.org/icis2017/IS-Curriculum/Presentations/1/ SN - 978-1-5108-5369-0 SB - 978-1-5108-5369-0 SP - 3227 EP - 3241 S1 - 15 PB - Association for Information Systems CY - Atlanta, GA ER -