TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Nufer, Gerd T1 - Lessons from sports : what corporate managers can learn from international professional sports JF - Sciamus - Sport und Management : Fachzeitschrift für Sportmanagement N2 - Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlations between these two fields nowadays become increasingly interesting in terms of corporate strategy. This paper aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of international professional sports, by first looking at the general framework of professional sports and further applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management. KW - general management KW - sports management KW - human resource management KW - marketing management KW - sports marketing Y1 - 2018 U6 - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-19487 UN - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-19487 UR - http://www.sport-und-management.de/index.php/archiv/43-2018-1 SN - 1869-8247 SS - 1869-8247 VL - 9 IS - 1 SP - 132 EP - 146 S1 - 15 PB - Sciamus GmbH CY - Hof ER -