TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Nufer, Gerd
T1  - An exploration of the halo effect in professional soccer
JF  - European journal of physical education and sport science
N2  - A halo effect can lead to significantly biased and distorted judgments in numerous situations and settings in daily life. However, its impact has barely been researched in the sporting environment, although it might help a great deal in understanding how sport fans think and behave. This paper provides an empirical study based on two German soccer clubs, VfB Stuttgart and FC Bayern Munich, analyzing the presence of halo effects. The purpose of this study is to answer the question that is interesting for both theory and practice: Does a halo effect exist in professional soccer?
KW  - halo effect
KW  - sport marketing
KW  - soccer
KW  - football
Y1  - 2018
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-20312
SN  - 2501-1235
SS  - 2501-1235
U6  - https://doi.org/10.5281/zenodo.1319077
DO  - https://doi.org/10.5281/zenodo.1319077
VL  - 4
IS  - 9
SP  - 17
EP  - 29
S1  - 13
PB  - Open Access Publishing Group
ER  -