TY  - CHAP
U1  - Konferenzveröffentlichung
A1  - Bin, Shen
A1  - Rongrong, Qian
A1  - Lei, Chen
A1  - Strähle, Jochen
T1  - Optimal pricing and online retail service for luxury fashion with social influence
T2  - 12th International Conference on Service Systems and Service Management (ICSSSM) : 22 - 24 June 2015, Guangzhou, China
N2  - In the luxury Fashion industry, consumers could be categorized into two groups: fashion leader and Fashion follower. Both groups of consumers purchase luxury fashion products aim at satisfying both their functional needs and social needs (i.e., social influence). Thus the demands of both consumer groups are related. In this paper, we construct a model to examine the effects of pricing and online retail service in luxury fashion firms with social influence. To maximize profit, we identify the optimal prices and online retail service when the luxury fashion firms provide the non-differentiated and differentiated online retail services, respectively. More insights are discussed.
KW  - optimal pricing and service
KW  - luxury fashion
KW  - social influence
Y1  - 2015
SN  - 978-1-4799-8327-8
SB  - 978-1-4799-8327-8
U6  - https://doi.org/10.1109/ICSSSM.2015.7170336
DO  - https://doi.org/10.1109/ICSSSM.2015.7170336
SP  - 3
S1  - 3
PB  - IEEE
CY  - Piscataway, NJ
ER  -