TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Strähle, Jochen
A1  - Will, Claudia
A1  - Freise, Matthias
T1  - Communication of sustainability at European fashion online shops
JF  - International journal of economics, commerce & management
N2  - The purpose of this paper is to illustrate the communication of sustainability of fashion retailers via their websites with a focus on the involvement of the consumer and the varying communication processes, based on the sender-receiver model. For the empirical study, 10 fashion retailers were analyzed in terms of their communication of sustainability via their websites, with a focus on the consumer involvement. The results of empirical study were applied to the theoretical communication process model and illustrate the varying communication processes among the ten fashion retailers. The communication of sustainability via the Fashion retailer´s websites varied strongly. Only one fashion retailer communicated environmental- and social as well as all consumer-related aspects. As a result, the loop of the communication process has only been closed for one fashion retailer. Accordingly, these findings confirm that there is a need for fashion retailers to inform consumers in a holistic way about sustainability, especially in terms of sustainable fashion consumption when communicating sustainability via websites.
KW  - sustainability
KW  - fashion retailers
KW  - e-commerce
KW  - greenwashing
Y1  - 2015
UR  - http://ijecm.co.uk/wp-content/uploads/2015/07/375.pdf
VL  - 3
IS  - 7
SP  - 71
EP  - 86
S1  - 16
PB  - IJECM
CY  - Rochester
ER  -