TY - CHAP U1 - Teil eines Buches A1 - Bühler, André A1 - Nufer, Gerd ED - Bühler, André ED - Nufer, Gerd T1 - What corporate management can learn from sports T2 - International sports marketing : principles and perspectives N2 - Although sports is generally defined as motor activity, it has always been much more than that. Since management and sports follow the same objective of achieving highest performance, correlation between these two fields nowadays become increasingly interesting in terms of corporate strategy. This chapter aims to point out how organisations as well as individuals can benefit from the general and psychological values and strategies of sports, by first looking at the general framework of professional sports an futher applying approaches from various types of sports directly to certain business functions like general management, human resource management and marketing management. The chapter concludes with an international case study and brief outlook. KW - Sport KW - Marketing KW - Internationales Management Y1 - 2014 SN - 978-3-503-14141-8 SB - 978-3-503-14141-8 SP - 358 EP - 375 S1 - 19 PB - Erich Schmidt Verlag CY - Berlin ER -