TY  - CHAP
U1  - Teil eines Buches
A1  - Bühler, André
A1  - Nufer, Gerd
ED  - Bühler, André
ED  - Nufer, Gerd
T1  - International sports marketing : summary and outlook
T2  - International sports marketing : principles and perspectives
N2  - This concluding chapter summarises and discusses the different parts and findings of the anthology on hand. The main statements and conclusions of each chapter are presented. Following up, the editors try to look into the future of the sports business and sports management in general and the future of sports marketing in particular and draw a final conclusion.
KW  - Sport
KW  - Marketing
KW  - Internationales Management
Y1  - 2014
SN  - 978-3-503-14141-8
SB  - 978-3-503-14141-8
SP  - 379
EP  - 391
S1  - 13
PB  - Erich Schmidt Verlag
CY  - Berlin
ER  -