TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Rossmann, Alexander
A1  - Bozkurt, Yusuf
A1  - Heinz, Alexander
ED  - Malter, Alan
ED  - Menzel Baker, Stacey
ED  - Im, Subin
T1  - Machine learning in marketing: a systematic literature and text mining research
T2  - 2021 AMA Winter Academic Conference : the human side of marketing in an age of digital transformation, 17-19 February 2021, virtual, proceedings
N2  - This study presents the structure and orientation of current research on machine learning in the marketing discipline and serves as a framework for further research.
KW  - artificial intelligence
KW  - machine learning
KW  - text mining
KW  - literature review
Y1  - 2021
UR  - https://ama.marketing/Winter21proceedings
UR  - https://www.ama.org/events/conference/2021-ama-winter-academic-conference/
SN  - 978-0-87757-009-7
SB  - 978-0-87757-009-7
VL  - 32
SP  - 834
EP  - 836
S1  - 3
PB  - American Marketing Association
CY  - Chicago, Illinois
ER  -