TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Trieflinger, Stefan
A1  - Münch, Jürgen
A1  - Wagner, Stefan
A1  - Lang, Dominic
A1  - Roling, Bastian
ED  - Ardito, Luca
ED  - Jedlitschka, Andreas
ED  - Morisio, Maurizio
ED  - Torchiano, Marco
T1  - A transformation model for excelling in product roadmapping in dynamic and uncertain market environments
T2  - Product-Focused Software Process Improvement : 22nd International Conference, PROFES 2021, Turin, Italy, 26 November 2021, proceedings (LNCS, vol. 13126)
N2  - Context: Many companies are facing an increasingly dynamic and uncertain market environment, making traditional product roadmapping practices no longer sufficiently applicable. As a result, many companies need to adapt their product roadmapping practices for continuing to operate successfully in today’s dynamic market environment. However, transforming product roadmapping practices is a difficult process for organizations. Existing literature offers little help on how to accomplish such a process.

Objective: The objective of this paper is to present a product roadmap transformation approach for organizations to help them identify appropriate improvement actions for their roadmapping practices using an analysis of their current practices.

Method: Based on an existing assessment procedure for evaluating product roadmapping practices, the first version of a product roadmap transformation approach was developed in workshops with company experts. The approach was then given to eleven practitioners and their perceptions of the approach were gathered through interviews. 

Results: The result of the study is a transformation approach consisting of a process describing what steps are necessary to adapt the currently applied product roadmapping practice to a dynamic and uncertain market environment. It also includes recommendations on how to select areas for improvement and two empirically based mapping tables. The interviews with the practitioners revealed that the product roadmap transformation approach was perceived as comprehensible, useful, and applicable. Nevertheless, we identified potential for improvements, such as a clearer presentation of some processes and the need for more improvement options in the mapping tables. In addition, minor usability issues were identified.
KW  - product roadmap
KW  - product strategy
KW  - transformation model
KW  - agile development
KW  - product management
Y1  - 2021
SN  - 0302-9743
SS  - 0302-9743
SN  - 978-3-030-91452-3
SB  - 978-3-030-91452-3
SN  - 978-3-030-91451-6
SB  - 978-3-030-91451-6
U6  - https://doi.org/10.1007/978-3-030-91452-3_9
DO  - https://doi.org/10.1007/978-3-030-91452-3_9
SP  - 136
EP  - 151
S1  - 16
PB  - Springer
CY  - Cham
ER  -