TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Weyl, Ludwig
A1  - Schlegel, Dennis
A1  - Britzelmaier, Bernd
A1  - Kraus, Patrick
T1  - Mobile apps for sustainability in grocery shopping: increasing acceptance through gameification
T2  - Sustainable business concepts and practices : proceedings of the 15th Annual Conference of the EuroMed Academy of Business, Palermo, Italy, 21-23 September 2022
N2  - Sustainability has become an important topic in social sciences research as well as in the societal debate. Research in general indicates a high sensitivity of sustainability issues in broad parts of the society, however a change of consumption habits can hardly be overserved. It can be argued that technology, such as mobile apps, can play an important role to increase more sustainable behaviors and consumption habits, as they facilitate such behaviors, bring transparency to an unclear field and reduce complexity. Our research hence approaches an important research gap, especially as currently existing apps show a lack of functionalities and UX. By using a Design Science Research (DSR) approach applying Chou’s Octalysis framework, we systematically analyzed eight apps in the field of sustainability and two general gamification apps as reference points complementing our findings with issues discussed in literature and could identify a broad range of functionalities. This comprehensive analysis allowed us to develop an initial mockup of a potential app, which then was tested within a user-group of ten users by using a semi structured interview approach. Our findings contribute to knowledge by highlighting the importance of user experience on the acceptance of mobile apps, as well as, by showcasing how gamification can contribute to a sustained use of mobile apps in this specific context.
KW  - octalysis framework
KW  - design science research (DSR)
KW  - consumer behavior
KW  - gamification
KW  - mobile apps
KW  - sustainability
Y1  - 2022
UR  - https://emrbi.org/euromed-press/clarivate-analytics/
SP  - 995
EP  - 1008
S1  - 14
PB  - EuroMed Press
ER  -