TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Schmäh, Marco A1 - Kern, Manuel A1 - Götz, Oliver T1 - Sales transformation : Quo vadis, B2B sales? JF - Marketing review St. Gallen N2 - After almost two years of the COVID-19 pandemic, general opinion holds that it has boosted digitalization and turned sales upside down. This article explores whether this is true – and what it means for the future of B2B sales. Y1 - 2023 SN - 1865-6544 SS - 1865-6544 VL - 40 IS - 2 SP - 64 EP - 70 S1 - 7 PB - Thexis Verlag CY - St. Gallen ER -