TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Planing, Patrick
A1  - Schlegel, Dennis
A1  - Häberle, Linus
T1  - Buying NFTs to support artists? The impact of moral values on the acceptance of NFTs
T2  - 9th International Conference on Information Management (ICIM 2023), 17-19 March 2023, Oxford, proceedings
N2  - Non-fungible tokens (NFTs) are unique digital assets that have recently gained significant popularity, particularly in the digital art sector. The success of NFTs and other blockchain-based innovations depends on their ac-acceptance and use by consumers. This study aims to understand the impact of moral values on the acceptance of NFTs. Based on a quantitative survey with over 800 complete responses, the analysis shows that moral aspects of NFTs are indeed important for potential users. However, there is an attitude-behavior gap, as the positive impact of moral values on the intention to use NFTs is not reflected in the actual current usage of NFTs by the respondents. This study contributes to knowledge by providing new empirical data on the acceptance of NFTs and highlighting the role of moral values on the acceptance decision.
KW  - UTAUT2
KW  - non-fungible tokens
KW  - NFT
KW  - blockchain
KW  - Web3
KW  - acceptance
KW  - adoption
Y1  - 2023
U6  - https://doi.org/10.1109/ICIM58774.2023.00024
DO  - https://doi.org/10.1109/ICIM58774.2023.00024
SP  - 98
EP  - 103
S1  - 6
PB  - IEEE
CY  - Piscataway, NJ
ER  -