TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Schiffer, Sara A1 - Mocker, Martin A1 - Teubner, Alexander T1 - Managing IT challenges when scaling digital innovations JF - MIS quarterly executive N2 - Most digital innovations fail when they transition from the exploring to the scaling stage. We describe how freeyou, the digital innovation spinoff of a major German insurer, successfully scaled online-only car insurance, focusing particularly on how it managed the IT-related challenges. The stark differences between the stages required very different approaches to application development, IT organization and data analytics. Based on freeyou’s experience, we provide recommendations for successful transitioning from exploring to scaling. Y1 - 2023 UR - https://aisel.aisnet.org/misqe/vol22/iss3/5/ SN - 1540-1960 SS - 1540-1960 VL - 22 IS - 3 SP - 209 EP - 219 S1 - 11 PB - Association for Information Systems CY - Atlanta, GA ER -