TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Krafft, Manfred
A1  - Götz, Oliver
A1  - Mantrala, Murali
A1  - Sotgiu, Francesca
A1  - Tillmanns, Sebastian
T1  - The evolution of marketing channel research domains and methodologies : an integrative review and future directions
JF  - Journal of retailing
N2  - Marketing channels are among the most important elements of any value chain. This is because the bulk of a nation´s manufacturing output flows through them. The intermediaries (e.g., distributors, wholesalers, retailers) constituting marketing channels perform specific distribution functions,such as transportation, storage, sales, financing, and relationship building, better than most manufacturers. Over his distinguished career, Louis P. Bucklin investigated many questions about the structuring and functioning of marketing channels using conceptual, empirical, and microeconomics model-based methodologies. Today, the academic marketing literature contains hundreds of articles that have employed these three broad classes of methodologies to investigate issues of channel intermediaries´ interorganizational relationships, for example, power-dependence, relational outcomes, conflict and negotiations, and manufacturing firms´ channel strategy, for example, channel structure, selection, coordination and control. So far, however, there has been no review of how the three different methodologies have contributed to advancing knowledge across this set of channels research domains.
KW  - marketing channels
KW  - literature review
KW  - future research
KW  - introduction marketing
Y1  - 2015
SN  - 0022-4359
SS  - 0022-4359
U6  - https://doi.org/10.1016/j.jretai.2015.05.001
DO  - https://doi.org/10.1016/j.jretai.2015.05.001
VL  - 91
IS  - 4
SP  - 569
EP  - 585
S1  - 17
PB  - Elsevier
CY  - New York
ER  -