TY - JOUR U1 - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed) A1 - Kneip, Petra A1 - Tullius, Gabriela A1 - Zierow, Larissa A1 - Müller, Yvonne ED - Kneip, Petra ED - Kröner, Stefanie ED - Söllner, Louisa ED - Tullius, Gabriela ED - Sembritzki, Thorben T1 - Gewinnung professoralen Personals durch datengetriebene Personas JF - Personal- und Organisationsentwicklung in Einrichtungen der Lehre und Forschung : P-OE N2 - This paper explores the application of People Analytics in recruiting professors for universities of applied sciences. Using data-driven personas, the research project aims to identify and communicate the different paths and connections leading candidates to a professorship. The authors introduce the concept of personas, describe the underlying data source and derive an example for the current project. Y1 - 2024 UR - https://www.universitaetsverlagwebler.de/poe SN - 1860-3033 SS - 1860-3033 VL - 18 IS - 3+4 SP - 121 EP - 125 S1 - 5 PB - UVW, Universitätsverlag Verlag Webler CY - Bielefeld ER -