TY  - JOUR
U1  - Wissenschaftlicher Artikel
A1  - Nufer, Gerd
A1  - Nufer, Isabel
T1  - The case of the soccer world cup 2022 in Qatar and sustainability: comparison of FIFA's plan (target) and public perception (actual)
JF  - International journal of business and applied social science
N2  - No other mega sporting event has ever been as controversial as the 2022 soccer World Cup in Qatar. This paper does not look at how the World Cup was awarded to Qatar and the role played by corruption and the power of money. Instead, this case study will take a closer look at the sustainability of the event. Was it possible to keep the promises made by Fédération Internationale de Football Association (FIFA) and the state of Qatar in the run-up to the event? To what extent do FIFA's self-image and the public's perception of it match? In the analysis (target/actual comparison), the dialectical three-step method (with thesis, antithesis, and synthesis) is used.
KW  - sports management
KW  - Soccer World Cup
KW  - case study
KW  - target/actual comparison
KW  - dialectical three-step approach
KW  - sports marketing
KW  - sustainability
KW  - sportswashing
Y1  - 2024
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-49378
SN  - 2469-6501
SS  - 2469-6501
U6  - https://doi.org/10.33642/ijbass.v10n1p3
DO  - https://doi.org/10.33642/ijbass.v10n1p3
VL  - 10
IS  - 1
SP  - 29
EP  - 35
S1  - 7
PB  - Center for Promoting Education and Research
CY  - New York
ER  -