TY  - CPAPER
U1  - Konferenzveröffentlichung
A1  - Stroetmann, Helena
A1  - Weber, Tina
A1  - Adam, Marcus
T1  - The desire to know: Gen Z's transparency requirements in fashion e-commerce
T2  - 2024 Global Fashion Management Conference at Milan, 11-14 July 2024, Milan, Italy, proceedings
N2  - This study delves into Gen Z's demands for transparency in fashion. Through in-depth interviews with Gen Z consumers, key transparency themes are identified. The findings offer valuable managerial implications for brands seeking to engage with Gen Z and provide a deeper understanding of this generation’s attitude behavior gap regarding sustainability.
KW  - sustainability
KW  - transparency
KW  - e-commerce
KW  - attitude-behaviour-gap
Y1  - 2024
SN  - 2288-825X
SS  - 2288-825X
U6  - https://doi.org/10.15444/GFMC2024.03.01.04
DO  - https://doi.org/10.15444/GFMC2024.03.01.04
SP  - 169
EP  - 178
S1  - 10
PB  - Global Alliance of Marketing & Management Associations (GAMMA)
CY  - Changwon, Korea
ER  -