TY - JOUR U1 - Wissenschaftlicher Artikel A1 - Shen, Bin A1 - Choi, Tsan-Ming A1 - Liu, Na A1 - Zhao, Li A1 - Strähle, Jochen T1 - Editorial: Fashion supply chain management during and after the COVID-19 global pandemic JF - Journal of fashion marketing and management N2 - Based on the published four papers in this special issue, new managerial insights into fashion supply chain management during and after COVID-19 global pandemic are obtained. During the COVID-19 pandemic, omni-channel retailing, quick response, mixed production strategies, collaboration with e-tailers, having a balance between safety features and luxury desirability, risk management, and producing “safe” designs are effective strategies to cope with COVID-19. After COVID-19, the strategies including customer relationship management, demand forecasting and inventory planning, sustainable practices, network collaboration, inter-organizational sharing, and buyer–supplier relationships are crucially important for business recovery and growth. Y1 - 2024 SN - 1361-2026 SS - 1361-2026 U6 - https://doi.org/10.1108/JFMM-07-2024-356 DO - https://doi.org/10.1108/JFMM-07-2024-356 VL - 28 IS - 4 SP - 605 EP - 609 S1 - 5 PB - Emerald CY - Bradford ER -