TY  - JOUR
U1  - Zeitschriftenartikel, wissenschaftlich - begutachtet (reviewed)
A1  - Strähle, Jochen
A1  - Girwert, Franziska
T1  - Impact of a Fashion fTRACE App on the perception of sustainability
JF  - Journal of international business research and marketing
N2  - The purpose of this paper is to examine the relationship between the consumers’ perception of sustainability and the application of a QR-code in stores with the focus on the information searching behavior regarding sustainable aspects. An online questionnaire was conducted with fashion students at Reutlingen University: in total, 65 students participated in the survey. Paired samples t-test and other statistical analyses were applied to test research questions. Apart from this, the research paper is based on a literature review. Furthermore, the decision was taken to use a projective method in the form of a dummy fashion fTRACE website. Key findings of the survey are that participants give sustainable aspects a higher importance with a QR-code than without one. Participants who prefer a product with detailed information experience a “positive shopping feeling” when provided with transparency via a QR-code. “Origin”, “production” and “quality” were rated of higher importance by those participants. These findings suggest that, transparency provided through the application of a QR-Code in stores influences the consumers’ perception of sustainability. Due to the small sample size of participants (65) in the study, findings of this research not generalizable to a larger population. This paper focused on the consumers’ information searching behavior regarding sustainable aspects, limiting its findings to impacts on perception of sustainability. Further research is therefore recommended.
Y1  - 2016
UN  - https://nbn-resolving.org/urn:nbn:de:bsz:rt2-opus4-5451
SN  - 1849-8558
SS  - 1849-8558
U6  - https://doi.org/10.18775/jibrm.1849-8558.2015.12.3001
DO  - https://doi.org/10.18775/jibrm.1849-8558.2015.12.3001
VL  - 1
IS  - 2
SP  - 7
EP  - 18
S1  - 12
PB  - Inovatus Services
CY  - Zagreb
ER  -