TY  - BOOK
U1  - Buch
A1  - Banke, Bernd
T1  - CSR : Corporate Social Responsibility
N2  - This booklet will give you an overview of the development of CSR from a (brief) historic point of view and will examine the underlying concepts and research. Furthermore, examples of contemporary CSR management will be explored to show how companies Interpret the issue and how they face the challenges of managing the new demands placed upon them. Business, in the end, comes down to figures and numbers which give management, shareholders and stakeholders a chance to measure a company’s success. Therefore, modern methods and approaches for measuring, rating and ranking a company’s CSR management will be presented. Finally, an attempt will be made to evaluate CSR as a tool for increasing global welfare and as a business and management strategy for companies and entrepreneurs.
Y1  - 2014
SP  - 48
S1  - 48
PB  - Europäische Fernhochschule Hamburg
CY  - Hamburg
ER  -