TY  - RPRT
U1  - Arbeitspapier
A1  - Mocker, Martin
A1  - Sebastian, Ina
T1  - Building a platform business requires balance - lessons from Salesforce
T2  - CISR research briefing
N2  - Platform business models have become highly popular; they are used by half of the world’s ten largest companies by market capitalization. The challenge for established companies is that running a platform business is different from running a product business. A platform business requires building an ecosystem of various constituents with differing interests: customers, the company’s internal product teams, and partners. Based on an in-depth case study of Salesforce Platform, this briefing illustrates one approach to balancing the interests of these constituents.
KW  - business models
KW  - designed for digital
KW  - information technologies
KW  - organizational structure and agility
Y1  - 2024
UR  - https://cisr.mit.edu/publication/2024_0601_SalesforcePlatformBusiness_MockerSebastian
VL  - 24
IS  - 6
SP  - 4
S1  - 4
PB  - MIT Center for Information Systems Research
CY  - Cambridge, MA
ER  -