TY  - CHAP
U1  - Buchbeitrag
A1  - Will, Claudia
A1  - Strähle, Jochen
ED  - Strähle, Jochen
T1  - Driving excitement through click and collect
T2  - Emotionalizing fashion retail : the guide for retail success
N2  - Purpose: This seminar paper will illustrate how a fashion retailer can emotionalize the process of click and collect.

Findings: Click and collect should be transformed into a unique shopping experience in order to drive excitement and to provide an added value.
KW  - emotions
KW  - multichannel retailing
KW  - click and collect
KW  - customer's buying behavior
KW  - influence of store environment
KW  - influence of sales personnel
Y1  - 2015
SN  - 978-3-7347-5821-8
SB  - 978-3-7347-5821-8
SP  - 210
EP  - 230
S1  - 21
PB  - Books on Demand
CY  - Norderstedt
ER  -