TY  - CHAP
U1  - Buchbeitrag
A1  - Gehrke, Kristina
A1  - Strähle, Jochen
ED  - Strähle, Jochen
T1  - Information demand of the sustainable consumer
T2  - Emotionalizing fashion retail : the guide for retail success
N2  - Purpose: The purpose of this paper is to assess the state of the art concerning the information demand of the sustainable consumer focusing on the characterization of the sustainable customer, the demanded information content with regard to fashion products and the expected information frame.

Findings: Key findings of this paper are that sustainable consumers share certain psychographics such as sustainable knowledge and perceived customer effectiveness. So demanded information content is about general sustainable knowledge and the concrete impact of sustainable purchase behavior. Fashion product attributes demanded are details about production, material and the after-purchase use. Concerning the information frame, consumers expect information to be credible, transparent and comprehensible. Eco-labels play an important role within the information frame.
KW  - information
KW  - sustainable consumer
KW  - sustainable fashion
KW  - consumer behavior
KW  - sustainable consumption
Y1  - 2015
SN  - 978-3-7347-5821-8
SB  - 978-3-7347-5821-8
SP  - 312
EP  - 340
S1  - 29
PB  - Books on Demand
CY  - Norderstedt
ER  -