TY - CHAP U1 - Konferenzveröffentlichung A1 - Trieflinger, Stefan A1 - Münch, Jürgen A1 - Schneider, Jan A1 - Bogazköy, Emre A1 - Eißler, Patrick A1 - Roling, Bastian A1 - Lang, Dominic ED - Przybyłek, Adam ED - Miler, Jakub ED - Poth, Alexander ED - Riel, Andreas T1 - Product roadmapping processes for an uncertain market environment: a grey literature review T2 - Lean and agile software development : 5th International Conference, LASD 2021, Virtual Event, January 23, 2021, Proceedings N2 - Context: Currently, most companies apply approaches for product roadmapping that are based on the assumption that the future is highly predicable. However, nowadays companies are facing the challenge of increasing market dynamics, rapidly evolving technologies, and shifting user expectations. Together with the adaption of lean and agile practices it makes it increasingly difficult to plan and predict upfront which products, services or features will satisfy the needs of the customers. Therefore, they are struggling with their ability to provide product roadmaps that fit into dynamic and uncertain market environments and that can be used together with lean and agile software development practices. Objective: To gain a better understanding of modern product roadmapping processes, this paper aims to identify suitable processes for the creation and evolution of product roadmaps in dynamic and uncertain market environments. Method: We performed a Grey Literature Review (GLR) according to the guidelines from Garousi et al. Results: 32 approaches to product roadmapping were identified. Typical characteristics of these processes are the strong connection between the product roadmap and the product vision, an emphasis on stakeholder alignment, the definition of business and customer goals as part of the roadmapping process, a high degree of flexibility with respect to reaching these goals, and the inclusion of validation activities in the roadmapping process. An overall goal of nearly all approaches is to avoid waste by early reducing development and business risks. From the list of the 32 approaches found, four representative roadmapping processes are described in detail. KW - product roadmap KW - product roadmapping KW - product management KW - agile methods KW - product strategy KW - UX strategy Y1 - 2021 U6 - https://doi.org/10.1007/978-3-030-67084-9_7 DO - https://doi.org/10.1007/978-3-030-67084-9_7 SP - 111 EP - 129 S1 - 19 PB - Springer CY - Cham, Switzerland ER -