TY - RPRT U1 - Arbeitspapier A1 - Fonstad, Nils A1 - Mocker, Martin T1 - Munich Re: Building a foundation for innovating digital offerings T2 - Working papers / Center for Information Systems Research N2 - To remain relevant and mitigate disruption, traditional companies have to engage in multiple fast-paced experiments in digital offerings—revenue-generating solutions to what customers want and are willing to pay for, inspired by what is possible with digital technologies. After launching several digital offering initiatives, reinsurance giant Munich Re noticed that many experienced similar challenges. This case describes how Munich Re addressed these common challenges by building a foundation to help its digital offerings succeed. The foundation provided prioritized and staged funding; dedicated, hands-on expertise; and a digital platform of shared services. By 2020, this foundation was helping to support over seventy initiatives, including several that were in the market generating new sources of revenue for the company by enabling its clients—insurance companies—to better service their own customers. KW - business models KW - business model transformation KW - designed for digital KW - innovation and strategy KW - experimentation and learning KW - innovation portfolios Y1 - 2020 UR - https://cisr.mit.edu/publication/MIT_CISRwp445_MunichRe_FonstadMocker IS - 445 SP - 1 EP - 23 S1 - 23 PB - MIT Center for Information Systems Research CY - Cambridge, MA ER -